SEM (Search Engine Marketing)
Get Your Business in Front of the Right People
Having a good website is important, but getting people to find it is just as important.This is where Search Engine Marketing (SEM) can help.I help businesses use Google Ads to reach people who are already searching for their products or services.Instead of showing ads to everyone, I focus on reaching the people who are more likely to become customers.
I handle everything from keyword research and campaign setup to writing ads, tracking conversions, managing budgets, and checking performance.I regularly look at the data and make changes when something isn't working as expected.
Whether you're a new business looking to get your first inquiries or an established business trying to improve your existing Google Ads campaigns, I'll build the campaign around your business goals, target audience, location, and budget.
SEM Services We Offer
Google Search Ads
Google Search Ads help your business appear when someone is actively searching for a product or service you offer.I create and manage campaigns with relevant keywords, well-written ads, suitable targeting, and the right bidding approach. The aim is to connect your business with potential customers at the moment they are looking for what you provide.
Keyword Research
Choosing the right keywords is one of the first things I focus on when setting up a Google Ads campaign.I research what your potential customers are actually searching for and look at factors such as search intent, relevance, competition, location, and cost. I also use negative keywords to reduce irrelevant searches and avoid wasting your budget.
Conversion Tracking
Getting clicks is not the main goal. I want to know what happens after someone clicks your ad. Where possible, I set up tracking for actions such as form submissions, phone calls, purchases, bookings, and other enquiries. This helps us understand which campaigns and keywords are bringing useful results.
Google Ads Optimisation
Launching a campaign is only the beginning.I regularly check how your ads are performing and look for areas that can be improved.I review things such as keywords, search terms, ads, clicks, costs, conversions, bids, budgets, and targeting.Based on what the data shows, I make changes to improve the campaign.
Frequently Asked Questions
How quickly can Google Ads start showing my ads?
Google Ads can begin showing your ads once the campaign is set up, reviewed, and approved. However, seeing your ad is different from receiving a good enquiry or sale. After the campaign starts, I monitor the results and use the data to understand which keywords, ads, and targeting are driving the most useful traffic.
How much should I spend on Google Ads?
There is no single fixed budget that works for every business. The amount you need can depend on your industry, competition, location, keywords, customer demand, and goals. I can help you choose a realistic starting budget based on your business rather than just suggesting you spend more.
Is the Google Ads budget included in your fee?
No. Your ad budget is paid directly to Google, while my fee covers the work involved in planning, setting up, managing, optimizing, and reporting on your campaigns. This also means you can clearly see how much you are spending on advertising.
Can you guarantee a certain number of leads?
I don't promise a fixed number of leads because many factors can affect the final result, including competition, search demand, budget, pricing, your offer, landing page, and customer response. What I can do is set up an effective tracking system, keep a close eye on the campaign, and make necessary improvements based on the real data we collect.
How do you determine which keywords are performing well?
I don’t just look at how many clicks a keyword gets. I consider several factors such as search terms, number of clicks, cost, conversions, conversion rate, and cost per conversion. This helps me identify which keywords are bringing in valuable visitors and which ones might need to be adjusted or removed.
Why are negative keywords important?
Negative keywords are used to prevent your ads from appearing for searches that are not relevant to your business. For instance, if you provide a paid service, you might want to avoid ads showing for searches related to free services. Including relevant negative keywords can help reduce irrelevant clicks and better use your budget.
Do I need a landing page for Google Ads?
A well-designed landing page can make a significant difference. Getting someone to click your ad is just the beginning. Once they arrive at your website, they should be able to quickly understand what you offer, why they should choose you, and how they can take the next step, such as contacting you or making a purchase.
Item Can Google Ads work for a small business?
Yes, Google Ads can be a great tool for small businesses. It allows you to target specific services, products, locations, and types of searches rather than trying to reach a broad audience. Starting with a focused campaign and a manageable budget is a practical way to understand what customers are searching for and how they respond to your offerings.